Learn About Brownie Wise Idea Of Marketing Through Tupperware Party

The appointment of Brownie Wise in Tupperware has made the company what it is today. Had she not been there, maybe Tupperware would not have been here today. When she joined the Company in 1950s the product was languishing in shops because nobody really understood how and for what to use it. Brownie introduced the Tupperware party style for building awareness, promoting, marketing and selling of the product all rolled into one.

What Is The Tupperware Party Model?

The Tupperware party is one of the most successful models of selling merchandise, thing that has been proved beyond any doubt by the success story of Tupperware itself. The fact that this company stayed on the top success businesses lists for the sixty years says it all. The Tupperware party would involve a consultant or a sales person who would host a party and invite neighbors and friends. At this party, the Tupperware party, the host would introduce the concept of the product, the system of sale and the wonderful incentives it comes with, besides the financial benefits that the business entails.

Needless to say, this Tupperware party idea caught like wild fire. In a matter of five years, the Tupperware had become a household name, and the business was growing from strength to strength. The idea of direct marketing is a common thing today. However, in the 1950s, when Wise introduced it, it was unheard of; it was also not heard off that women do any type of business. Men were considered as the bread-winners and that role was not to be challenged.

In spite of the not-so-friendly environment, Wise had stuck to her idea to have the Tupperware party as an exclusive way for selling their product. She must have been an excellent strategist and visionary to have taken this decision in her time. She also worked out a way to include husbands and male partners in the business in order to encourage women, and also have them work in unison with their husbands (partners) so the business is supported at home.

This was a brilliant move, since this little detail is what promoted the movement of the Tupperware party at that time locally and then throughout the world. Had Brownie not invited the husbands (or the women's male partners), may be the business would not have received the boost it had, since the women would have had to fight against the preconceived notions of that time.